RANCH ORGANIC COTTON PREORDER UPDATE
YEE HAW! Ranch Fabric Swatches Have Arrived.
Our first batch of Ranch strike-offs has officially arrived!
These are the first fabric print samples from the preorder collection, and this is one of the most important moments in the process. Your feedback truly helps shape what moves forward into production.
Refresher: What’s a Strike-Off?
Strike-offs are print tests on fabric that allow us to review scale, color, and overall aesthetic before full production begins.
This is where we fine-tune the details — and where your input makes a real difference.
We Need Your Help 🖤
If you participated in this preorder, we’d love for you to weigh in.
Simply drop a comment on this post with any thoughts, callouts, or questions.
Scale & Color Review
To help you visualize scale, we’ve photographed each strike-off next to a 18-24 month dress.
If you ordered during this preorder, please share feedback on any prints you have opinions about. Every comment will be considered as we determine next steps.
In this first group, we do have some scale options on a couple below to weigh in on.
A Few Notes While Viewing:
- Photos were taken in our office under artificial lighting and are not color corrected.
- These print designs and colorways were selected through community voting during the preorder process.
- Some colors may read slightly off due to lighting and phone photography, but the underlying print files remain consistent with our approved artwork.
- If you’re unsure about a color — ask! We’re happy to clarify.
What Happens Next?
After we gather feedback, each strike-off will be:
- APPROVED — cleared to move forward into production
- REJECTED — adjustments requested and a new strike-off submitted
This is exactly where customer feedback helps us get things right.
If, during review, we feel it would be helpful to see a full physical sample, we’ll share updates here on the blog.
Behind the Scenes: Production Updates
· We’ve also completed final trim checks with our preorder team based on units sold vs. ordered.
· A few style standard updates have been communicated to the factory
· Prototypes have been requested where needed
Collection Reminder
- Solids: Wide Rib and Gauze
- Prints: Jersey, Interlock and Gauze
Important Timing
We’ll be collecting comments through Thursday, 3.19.26 at 10:00 AM PST to give everyone time to weigh in.
After that, we’ll finalize approvals and move into the next stage of production.
Thank you for helping us make this collection the best it can be. Your feedback truly matters — and we can’t wait to see photos of your little ones in these looks!
I agree with Onna in regards to the cactus floral, it needs to be lighter and more pastel.. I loveeee the OG pastel LIGHT purple the best.. this version looks much too dark.
Please do larger scales on the dhalia. It is superior!
The muave retro floral seems way off. I dont own any unfortunately but i hope it can be corrected.
I’ll plan to drop off those samples tomorrow morning. I’ll clearly label which ones you can keep to send to the factory and which ones I’ll need back.
Just as many others have said, something is completely off with Cactus Floral, that is not the soft pastel colors like the OG version. And please make sure it’s going to be crisp and not blurry like the last few redos have been.
Also, I didn’t order these, but both the lavender horses and mauve retro floral colors are looking off.
Concerned with the purple saturation on mauve retro floral. It’s very dark. That middle tone in the swatch should be much lighter and muted. It almost feels to blue. Hoping for a softer tone in the second round. This needs to be reworked. Thank you for letting give our thoughts! I echo a lot of older shoppers concerns over color matching. I am hopeful about this being as close as possible to the original.
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