Preorder Design Update | Farmers + Snowflake
FARMERS MARKET STRIKE-OFFS ARE IN THE HOUSE!
+ a holiday snowflake redo
Refresher: What’s a Strike-Off?
Strike-offs are print tests on fabric that allow us to review scale, color, and overall aesthetic before full production begins.
This is where we fine-tune the details — and where your input makes a real difference.
We Need Your Help 🖤
If you participated in this preorder, we’d love for you to weigh in. All notes are on the images.
Simply drop a comment on this post with any thoughts, callouts, or questions.
Scale & Color Review
To help you visualize scale, we’ve photographed each strike-off next to a 18-24 month dress.
If you ordered during this preorder, please share feedback on any prints you have opinions about. Every comment will be considered as we determine next steps.
A Few Notes While Viewing:
- Photos were taken in our office under artificial lighting and are not color corrected.
- These print designs and colorways were selected through community voting during the preorder process.
- Some colors may read slightly off due to lighting and phone photography, but the underlying print files remain consistent with our approved artwork.
- Some prints will look different on different fabric qualities, so may not be identical to past productions.
- If you’re unsure about a color — ask! We’re happy to clarify.
What Happens Next?
After we gather feedback, each strike-off will be:
- APPROVED — cleared to move forward into production
- REJECTED — adjustments requested and a new strike-off submitted
This is exactly where customer feedback helps us get things right.
Important Timing
We’ll be collecting comments through Friday, 6.18.26 at 2:00 PM PST to give everyone time to weigh in.
After that, we’ll finalize approvals and move into the next stage of production.
One More Thing!
It's come to our attention that some people may not want the bamboo shorts with the interlock top. The best way for us to solve this is to do a poll over on VIP. Please check there for poll if you purchased this exact style and color combo.
Thank you for helping us make this collection the best it can be. Your feedback truly matters — and we can’t wait to see photos of your little ones in these looks as always!
Spent like $1500 on this preorder lol
Prefer the whiter houseplants option 1
Ditsy is fine but if its darker as you say, the cinnamon shorts might be better. This darker ditsy is a dif vibe. It makes a difference. But its fine.
Thanks for fixing all of the ones that are off
Love darker squirrels
Much prefer the OG sunflowers. The strike off is way too bright. Dif vibe in a bad way.
Peaches def need to be smaller like the sample. Prefer a more ivory background but not very picky on it.
Bees prefer pinker background and smaller scale
Pigs def need to be peach please
Bread needs to match cinnamon. Number one priority. The solids have not been consistently matching the patterns lately. Farmers market/hedge was particularly offensive so i returned much of that collection. Really want more attention to this please.
Blueberry gingham looks too dark. It needs to match blueberries. Thats the whole point. Also, you had both large scale and small scale on the preorder. Will you do that here? Or are you only ordering one scale? Because this blueberry gingham is very small. Too small. Will compete w the blueberries.
Love you all!!! Tysm!!!
I love ditsy
Blueberry color is kind of intense, softer would be nice.
I think the gingham is good.
Sunflower is too bright, and id love to see it closer to the customer sample.
Pea pods is perfect.
Piggies, I like the bottom sample best!
1. I like the ditsy
2. Multi sunflowers needs reworked, too bright and just looks a little off
3. Dark green squirrels for sure
4. Veggie, blueberries and bread are very off
5. I like rooster and tractors
6. I like the gingham, and I actually like it small but I think overall consensus would be larger
I don’t love the white background on the multi sunflower. Definitely needs to be more of a beige oatmeal background. The sunflowers also look kind of oddly drawn. That one needs to be revised for sure.
There weren’t enough piggie options in the preorder (sigh) but I would pick the pale pink (2) as the correct strike off. Ordered gingham…needs to be larger scale.
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